46% Bookings outside opening hours
Bookings come in during the evening or before opening.
*5,000+ salons
Fill your calendar with fewer messages.
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38% Fewer no-shows
Clients who get a reminder miss their appointment less often.
*169 people
2× More returning clients
Clients who book online are twice as likely to come back.
*11 million appointments
42% Would choose online booking
Clients would rather book without a phone call.
*800 clients surveyed
3+ hours Spent scheduling every week
43% of respondents spend this much time scheduling appointments every week.
*1,244 respondents
98% Search for providers online
Shoppers look up local businesses online almost without exception.
*1,100+ consumers
What do professionals say?
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Like many others, I started with the good old notebook-and-pen combo. During and after work I was arranging appointments with several clients at once, which over time became more and more draining and stressful for me. That's where Aurora came in. It saves me a huge amount of time, because it has made booking an appointment much shorter and simpler – something I used to go through separately with every single client. As beauty professionals, we know very well that sometimes one of the hardest things is to choose ourselves and say no when even the very last free slot is already taken. Aurora says no for me. So I don't have to stress about that either. I don't have to work out the logistics for every appointment – where a given service fits and how to plan my time as efficiently as possible. Based on my personalised settings, the system does this for me, and with a few clicks I can see all my free slots. I especially love that I can add my plans outside work too, so it replaces both my booking notebook and my diary. Everything is in one place, organised. At first I was very unsure. I didn't dare to trust my whole work schedule to a system, because I thought it surely couldn't do it better than me. But I realised it doesn't need to do it better. Thanks to the many customisable settings, which you only have to set up once, it handles my appointments at least as well as I do. It just takes a lot less of my energy. So if you're toying with the idea but are afraid of change… I was afraid too. Yet it was one of my best decisions. I had to admit that yes, I'm a little bit replaceable in my own business. And that feels so good! 😌
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I used to keep my appointments in a notebook, but since using Aurora my everyday work has become much simpler. Everything is clearer, I can keep track of my appointments more easily, and I don't have to worry about forgetting something. It saves me a lot of time, which is a big help day to day. One of my favourite features is the reviews, because my clients' feedback matters to me. Honestly, I'd recommend the whole app to other professionals too. For me there aren't really pros and cons, only positives! :)
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I used to spend my evenings bent over my phone, answering messages one by one about who could come when. With Aurora, clients pick their own time, and in the morning I just glance at my calendar. My working hours are finally just working hours, and my evenings are mine again.
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As a salon, the most exhausting part was watching Messenger, Instagram and the phone all at once, answering the same questions again and again: how much is it, when am I free. Today clients see all of that in Aurora and book for themselves. Every appointment is in one place, no more double bookings. Fewer messages, more attention for our clients.
Make your day calmer while more clients find a time
Clients can choose an appointment even when you cannot respond to messages. That lets you focus on what truly matters.
For every beauty service
Hairdresser
Manicure
Pedicure
Eyebrows
Eyelashes
Makeup
Facial care
Hair removal
Bridal
Massage
Tanning
Piercing
Spa & wellness
Cosmetology
Body treatments
Laser treatments
Medical beauty
Head Spa
More time for your clients, less time on admin
Online booking 24/7
Clients can book an available time anytime, without exchanging messages.
Fewer forgotten appointments
Reminders by SMS, email and in the app mean fewer cancellations and late arrivals.
Loyal guests, repeat bookings
Rebooking reminders, a waitlist for full days and guest reviews.
Salon finder
Make your profile and services visible to new clients.
Marketing
Create shareable promotional content from your services and available times.
Business insights
Track booking performance and understand the important trends in your business.
Too much happens at once.
Messages, DMs, calls
You cannot keep up with messages while you work
A client forgets the appointment and your slot is lost
They keep asking the same things: when are you free, how much does it cost
Messages get lost between Messenger, Insta, and calls
Aurora
Clients book on their own, even without a reply
Automatic reminders reduce cancellations
Clients immediately see prices and available times
One calendar with every booking together and no conflicts
Available on:
Download the Aurora app
Be present where clients look for appointments. In the Aurora app, they can see your profile, services, and available times.
Download app
Still unsure if Aurora is right for you?
Helping you see clearly.
What happens to my existing bookings?
Nothing gets lost. You can bring your already-agreed appointments into the Aurora calendar in a few taps, or keep managing them the way you do today while new bookings gradually shift over. There is no forced switch — you move at your own pace.
What if my clients prefer to call or message instead?
That still works. You add the appointment requested by phone or message to the calendar yourself in a few seconds, so every booking ends up in one place no matter where it comes from. Clients who would rather book in the app can still do that, and you keep taking calls as usual. No one gets left out.
Do I decide who can book with me and when?
Yes, always. You set your working hours, breaks, time off, and closed days. Clients only see the time slots you make available for booking. You stay in control of your calendar the whole time.
Do I have to list my prices publicly?
No, that is up to you. You can show exact prices, use "from" pricing, or even hide prices for certain services. You show what you want to show. It is worth knowing, though, that most clients prefer booking somewhere they can see what to expect in advance.
Won't the app send my clients to competitors?
Your profile link leads straight to you: anyone who gets it from you sees your services and open times, with no search involved. The app also has a Salon Finder where every partner appears, but that works for you, helping new clients who don't know you yet find you. Your regulars aren't loyal to you because of an app; they're loyal because of your work, and how they book doesn't change that.
Is there a commission on bookings?
No. Aurora runs on a fixed monthly fee, we don't charge commission on bookings or on new clients. Whether you have 10 or 200 bookings in a month, you pay the same amount, and every bit of revenue is yours.
How much does it cost after the 14 days?
The first 14 days are completely free, no card required. After that, the base plan is 31 € / month and includes every feature. You only pay extra if you add a new team member with their own calendar. No hidden costs.
Can I cancel anytime? What happens to my data if I leave?
Yes, anytime, in a few taps. There is no long-term commitment and no notice period. If you decide to leave, your bookings and client data are not lost, you can export them anytime before closing your account.
Can I change my services and prices anytime?
Yes. You can update services, prices, photos, and availability whenever your business changes.
Will booking feel less personal?
We know Aurora reduces manual message exchanges, but it removes the part that is not real relationship-building: scheduling back and forth, repeated questions, and reminders. The important human part stays with you: attention, advice, and the experience your client receives during the service.
Where do the numbers on this page come from?
They are not our own measurements or Aurora's results, but data from public industry research and surveys done by others. They show how clients book and what online booking brings in general. Results differ from salon to salon, so they are not promises. The sources:
46%: Phorest, booking data from more than 5,000 salons and spas (2019). Source ↗
38%: randomized controlled trial on reminders, International Journal of Pediatrics (2016). Source ↗
2×: Boulevard, data from more than 11 million appointments, 2022–2023 (78% vs 39%). Source ↗
42%: Boulevard, survey of 800 beauty clients (2022). Source ↗
3+ hours: Calendly, State of Meetings 2024, 1,244 respondents in the US and UK: 43% spend at least 3 hours a week scheduling. Source ↗
98%: BrightLocal, Local Consumer Review Survey, 1,117 consumers (2023). Source ↗